Listening to their customers

Bay Audio, Chatswood Chase.  Interesting to see how Bay Audio have adopted a more 'retail' look - promotional material, staff in red t-shirt.  Professional services always have a delicate balancing act between maintaining the professional look and feel - in this case 'medical' (blue) - and getting shoppers to engage.  I believe they are in a growing market - watch this space for the iPod generation and then some.