Definitely more attractive from their normal discount book store look, but still from an ethically dubious bookseller.
Happy for you to share your doubts about their ethics ? Would seem only fair ... ?
A couple years ago they informed their small to medium sized Australian publishers they'd have to pay (2,500 - 100,000) to have their books stocked in A&R stores because of 'unacceptable profitability'. If you take a good look into a store you won't find any good Australian fiction or non-fiction just popular trash.