FRESHNESS SELLS

even for footwear and bags :)  Nine West store, Broadway. (apologies for poor lighting in pic) A good example (one of the few around) of a retailer using the window to focus on the announcement of  'new arrivals'.  'Freshness' of product offer is especially important to the Frequent shoppers - typically the 20% who make up 80% of the sales.  Why wouldn't you use the window to announce 'new-ness' and make it a central focus for these important customers ?  It should be simple.