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Aug 22, 2009

Healthy merchandising

Discount Drug Store, Birkenhead Point.  

I was impressed by the high level of merchandising at this pharmacy in the factory outlet centre.  The colours are cheerful, and support the 'cheap' proposition - without sending signals of low quality (not what you want in the health field !).  The signage is clear and price points are visible with a good font size - especially important for older customers, but also to reinforce the low prices message.  Customer service from the pharmacist and shop assistant was courteous and friendly.  They seem to be doing the basics well.

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