Target, Broadway. I was impressed by this Target campaign - 'every colour you can dream of '. It is a great antidote to all the dull trans-seasonal colours out there (blacks, greys and browns). Also, it has been executed well throughout the store, changing the whole feel of the store. I think Target are exceptional at using graphics and colours to change the look and feel of their stores in a low-cost (not capex-intensive) manner. Something other retailers can learn from.
Bic: Inkredible
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[image: https://bestads-files.b-cdn.net/thumbs/00501435ab.jpg]For BIC
Cristal, we built the campaign around one Inkredible truth: every pen
writes up to th...
1 week ago
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