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Aug 10, 2009

TARGET ON TARGET


Target, Broadway.  I was impressed by this Target campaign - 'every colour you can dream of '. It is a great antidote to all the dull trans-seasonal colours out there (blacks, greys and browns).  Also, it has been executed well throughout the store, changing the whole feel of the store.  I think Target are exceptional at using graphics and colours to change the look and feel of their stores in a low-cost (not capex-intensive) manner.  Something other retailers can learn from.

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