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Aug 27, 2009

The Brand's Voice


Ed Hardy, Chatswood.  A good example of using the brand's 'voice' to sharpen the appeal of a sale or promotional offer.  However, it must be a concern to have to offer such deep discounts so soon after opening.  Very cool store BTW. (apologies for pic quality).





from Dr Stephen Saunders consumer scientist at 12:37 PM

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