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Jan 27, 2010

The awkward checkout

Target, Hurstville. A strangely 'tight' and awkward checkout configuration for this Target - driven by the specifics of this site. I would imagine shoppers feel 'pressured' by the tight layout.  Great graphics, though.  Note the lolly jar dispenser for last minute temptations...

from Dr Stephen Saunders consumer scientist at 4:07 PM

1 comment:

  1. BArcherJanuary 27, 2010 at 8:12 PM

    This is fairly common across all refurbished Target stores I have seen lately. Apparently the main reason is reduction of theft. Causes all customers to go through one area, allowing staff to check bags as they go, instead of staff being distracted and someone walking off at the other end of the doorway.

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