Lush, QVB. Can you spot the staff member ? Hint: look for green hair. Call me old-fashioned but despite the quirky nature of the Lush brand, I thought their key differentiator was 'natural' - which green hair is not. Besides it clashes with the product, which is not easy to do :)
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In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
revenue,...
2 days ago

I love the store Lush! It's a fun atmosphere!
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