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Dec 16, 2009

Faux Local

Goldmark, Miranda.  Question: When is a 'Manager's Special' not that local and not that special ?  Answer: When it can be seen at other Goldmark branches (see Broadway).  Nothing inherently wrong with the offer, but the execution just seems a bit, well, average.  Also it erodes trust in the credibility of future offers and creates doubts about the veracity of other claims.  All of which is unnecessary - if the offer is strong who cares whether it's a manager's special or not ?

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