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Dec 11, 2009

A new store design that Sucks


Godfrey's Miranda.  Ok, so it's HARD to merchandise a vacuum cleaner store in a way that excites shoppers.  And the previous ones WERE really shocking.  And they ARE filled with vacuum cleaner salespeople. And 'yes' this one is a 'cleaner' design.  But somehow it still lacks imagination. I do think the new logo is a great improvement - with a clever use of the vacuum cleaner hose - I can't believe I just said that !   A tough design brief really....


from Dr Stephen Saunders consumer scientist at 5:44 PM

3 comments:

  1. UnknownDecember 11, 2009 at 5:48 PM

    The logo is awfully like the one used by the colonoscopy clinic I once attended!

    ReplyDelete
  2. Dr Stephen Saunders consumer scientistDecember 11, 2009 at 5:50 PM

    Ha - that sucks!

    ReplyDelete
  3. BambiDecember 11, 2009 at 5:54 PM

    I thought it was a shell. The shop is as dull as the function that it offers to ease. But I wouldn't go as far as saying it gives me the shits. Ha.

    ReplyDelete

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