Coles Waterloo. New packaging for the (new ?) Dove shampoo range. It looks elegant, but I am not sure it stands out enough in the visually cluttered supermarket environment. The 'concave' curve seems to make it recessive.
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In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
revenue,...
3 days ago


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