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Dec 29, 2009

A flightless Dove ?


Coles Waterloo.  New packaging for the (new ?) Dove shampoo range.  It looks elegant, but I am not sure it stands out  enough in the visually cluttered supermarket environment.   The 'concave' curve seems to make it recessive.


from Dr Stephen Saunders consumer scientist at 3:59 PM

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