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Dec 17, 2009

A Study in Neighbours

Oxfamshop, Smiggle, Warringah Mall. An interesting study in the contrasts of these two up and coming retailers.  

They both use simple, striking primary colours for their frontage.  I think Smiggle is more adept at using lighting to effect, including the backlighting (and uplighting) in the window.  They have contrasting approaches to the entrance - single and (mostly) always righthand side for Oxfam, while Smiggle usually creates two entrances by putting the window in the middle. Personally I think this helps the flow in their typically small stores.  It also makes the Smiggle window work that much harder, including as it does an active plasma screen.

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