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Dec 14, 2009

Exotic Gifts from the East


T2, Miranda.  Atmospheric merchandising at this loose leaf tea store.  Beautiful coloured packaging, dramatic lighting, sampling bowls.  However, probably intimidating for the novice - they need more user-friendly signage and navigation that shows the shopper how to optimise their experience.


from Dr Stephen Saunders consumer scientist at 10:22 AM

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