retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce

Dec 8, 2009

Toys R Us does it better

Toys R Us, Moore Park SupaCentre.  Refer yesterday's post about JB Hi-Fi, and accessibility/ welcoming store frontage.  This retailer seems to have a better handle on their customers' needs.  There is more space between the (same number of) bollards, as there should be for a family store.  The lighting and colours combine to make the entrance more welcoming.  The staff member on duty at the door (to the left,  off picture)  is less obtrusive and less intimidating than a security guard.  

No comments:

Post a Comment