Howard's Storage World, Miranda. Just because a store is neatly arranged, as you would expect from a storage store, doesn't mean that it makes sense from a shopper's perceptual perspective. I find this store difficult to navigate, and suspect some of the problem lies with a lack of definition (including backing) between departments, and average wayfinding signage. When a retailer has many products to sell there is a natural clutter which needs to be managed from a perceptual point of view. Book stores suffer a similar challenge. Lots of lines, lots of colour and shapes require some defining elements. What do YOU think ?
Crocs Launches Pringles Collection
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Crocs has launched a Pringles collection that includes Pringles themed
Crocs footwear and a u nique Crush Boot.
Read more on shoppersshop.com
8 hours ago
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