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Dec 17, 2009

Dotti turns 100

Dotti,  Broadway.  Story via SMH:   Fashion brand Dotti opened its 100th store on Thursday at Watergardens Town Centre, a shopping mall in Melbourne's western suburb of Taylors Lakes.  Dotti had only 10 stores when it was acquired by Just Group in 2004.

In my view, their attention to the detail of merchandising, both in the window and in the important front of store area, together with having a clear focus on what their shoppers want, have all been contributors to their success.  

Well done to them - this is quite an achievement in a tough market.

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