retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce

Dec 1, 2009

Boys ToysPerts?

Dick Smith, Broadway.   This retailer has been positioning itself as the Techxperts - so it was surprising to see this large window display of toys Christmas - in my view this dilutes the 'seriousness' of their positioning, and is a return to some of the practices which caused them to take quite a lot of markdowns. They would have been better placed to have a 'tech Christmas gift' display or something similar.  It will be interesting to see what happens.

No comments:

Post a Comment