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Nov 2, 2009

The Swing in Summer

Rebel Sport, Bondi Junction.  Good to see more colour in the Rebel Sport stores where black and white have historically been dominant - in my view overly dominant.  Over and above the obvious summer seasonal focus on swimwear, this style of advertising seems to suggest a swing towards summer outdoor lifestyle.  It will be really interesting to see how far they take this - will they get into Kathmandu and Anaconda territory ? - and how they go.

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